EntityEngine
PR & Communications

Yap Global

Premium Web3 communications agency known for institutional credibility and strategic narrative

London, UKEst. 201750–100 professionals
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Quick Facts

Best For
Projects seeking institutional credibility, financial press coverage, and mainstream narrative positioning
Pricing
Premium retainer — typically $15,000+/month

Overview

Yap Global, founded by Samantha Yap, has built a reputation as one of the most strategically sophisticated Web3 communications agencies — known for elevating clients' credibility with institutional audiences, mainstream financial media, and policymakers alongside the crypto press. Particularly strong for projects at the intersection of DeFi and institutional finance, tokenisation, and regulatory engagement. Yap Global's team includes former journalists, policy advisors, and TradFi communicators who bring genuine cross-sector credibility.

Focus Areas

Institutional Web3 PRRegulatory & Policy CommunicationsTokenisation NarrativeDeFi Mainstream CoverageThought LeadershipConference Strategy

Who They Work With

DeFi ProtocolsInstitutional Digital Asset ProductsToken IssuersVCs & FundsExchange OperatorsWeb3 Infrastructure Companies

Office Locations

SingaporeNew YorkRemote

Frequently Asked Questions about Yap Global

How much does a Yap Global retainer typically cost?
Yap Global is positioned as a premium agency, with retainers typically starting from $15,000 per month — at the higher end of the crypto PR market. This positioning reflects the firm's focus on institutional credibility, mainstream financial media relationships, and the calibre of its team (including former journalists, policy advisors, and TradFi communicators). Projects with institutional ambitions and sufficient budget are the right fit.
What does Yap Global specialise in compared to other crypto PR agencies?
Yap Global's distinctive positioning is institutional credibility — the firm specialises in elevating clients' standing with institutional audiences, mainstream financial media (FT, Bloomberg, Reuters), and policymakers, rather than focusing primarily on crypto-native press. This makes it particularly valuable for projects at the intersection of DeFi and institutional finance, tokenisation narratives, and regulatory engagement where mainstream credibility matters as much as crypto community awareness.
Is Yap Global suitable for early-stage projects?
Yap Global's premium retainer pricing ($15,000+/month) and institutional positioning make it most cost-effective for projects at the growth stage that have a clear institutional narrative and credible target audience in financial media. Early-stage projects focused on building crypto community awareness rather than institutional credibility would typically be better served by agencies with lower entry points.
Who founded Yap Global and where is it based?
Yap Global was founded by Samantha Yap and is headquartered in London with offices in Singapore and New York. This global footprint supports the firm's institutional mandate — covering the key financial media markets of London, New York, and Singapore simultaneously, which is essential for projects seeking coverage in the FT, Bloomberg, and Asian financial press alongside crypto-specific outlets.
Does Yap Global cover mainstream financial media as well as crypto press?
Yes — access to mainstream financial media is one of Yap Global's core differentiators. The team includes former journalists and financial sector communicators who have established relationships with editors and reporters at the FT, Bloomberg, Reuters, and other institutional-facing publications. For projects seeking coverage beyond the crypto press, this cross-sector media access is genuinely hard to find in a crypto-specialist agency.
How long before results show with Yap Global?
For projects with compelling institutional narratives, Yap Global can typically secure mainstream financial media placements within the first 6-8 weeks of an engagement. Sustained institutional positioning — becoming the go-to source for journalists covering a specific DeFi or tokenisation topic — takes 3-6 months to build. Clients with clear policy angles or regulatory news hooks tend to see faster mainstream media traction.

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